About us
Why Strasser & Strasser
We move organizations from the big picture to the individual employee.

Our vision - We want to activate HUMANS
Through deep learning, dialogue, and a people-first approach, we empower people to participate and network within the organization and drive culture change throughout the organization through individual personal development.
Established:Over 25 years of successful change management consulting
Profound:Scientific-psychological approach
Innovative:Digital Change Management Solutions
Participatory:Co-creation with our customers
Personal:Owner managed company
A strong leadership duo
In (generational) transition
In January 2024, founder Dr. Eva Strasser successfully transferred the family business to the 2nd generation to her niece Marlene Strasser. With David Schnell, Marlene Strasser has brought an expert in organizational development with psychotherapeutic expertise onto the Management Board. While Eva Strasser moves to the Supervisory Board and remains active as a senior consultant and executive coach for our clients, Marlene Strasser and David Schnell will lead the company into the future as a Management Board duo. Thanks to their complementary profiles, the combination of psychological and psychotherapeutic expertise with business management expertise will remain the DNA of Strasser & Strasser.

Our values
At Strasser & Strasser, we share six values that guide our teamwork and collaboration with our clients. Our customers say we are special, and that makes us proud.
Real Passion
We love what we do. Our work is much more than a job, a customer much more than an order. For us, it's about the cause and about the people. We rejoice together in successes and give our all in times of crisis. We inspire ourselves and our customers.
True Diversity
Diversity is not just a "nice to have" for us, but an absolute must. This is the only way we can offer our customers innovative, custom-fit and tailor-made solutions. We are Inter-Generational, Cross-Gender, Inter-National and Cross-Functional!
Family Power
As a family business, we see ourselves as one big family. The company is part of family life. This inclusive model allows us to go the extra mile for our customers and enjoy it together.
Smart Diligence
Transformation processes are systemically complex. We take the emotions of those involved seriously and weigh all possible effects. In the process, we quickly get to know new cultures in their depth and complexity. As a result, executives avoid risks through our consulting and take advantage of opportunities in the transformation.
Courageous pragmatism
Change processes in today's complex and volatile world need pioneering spirit and powerful visions. We have the courage to develop fast and pragmatic solutions. We know quickly when to boldly take new steps and when it is worth pausing and reconsidering.
German Humor
Change processes can be of an almost unbearable severity. For us, humor, fun and joy are more than just a "coping strategy"; in times of crisis and transformation, they are essential for survival. We live and promote this both in our work with our clients and in our own team.
»I'm still euphoric about how much fire, inspiration and energy came from this work.«
A company with history
Over the last 25+ years, Strasser & Strasser developed methods and formats along the Learning Organisation of Peter Senge at the M.I.T. Since then, the company and its team has supported countless organizations, has handled a multiple of change projects in varying industries. All that intellectual capital manifested itself in tools, such as the 8 Levers of Change ®.
25+ years of change experience:Strasser & Strasser AG was founded in Munich in 1996 by Dr. Eva Strasser and Dr. Georg Strasser. Since then, it has consistently supported companies in change.
300+ customer systems:From start-ups to corporations, from social organizations to listed companies, from hidden champions to family-run rock stars.
23+ industries:We support our clients across sectors and industries: from finance to automotive, from aid organizations to ministries, from insurance to IT.
12 countries:In which we are active with our customers. We support organizations locally and internationally.
Our theoretical framework
Awareness, alignment, activation
AWARENESS: Before you initiate strategic changes in your organization, you need a clear picture of the current situation. Without a holistic and candid understanding of your organization’s culture, you run the risk of implementing ineffective change measures and leaving your workforce behind. We help you identify blind spots and create “shared awareness.” ALIGNMENT: Your transformation will only succeed if a critical mass of influential individuals supports the change initiatives. We help you build a strong community that moves forward as one. We also empower you to address resistance and concerns appropriately. When your organization is “aligned,” it can realize its full potential. ACTIVATION: Your organization’s transformation will be sustainably successful when effective solutions are developed and supported by many people within the organization. We offer ACTIVATE programs in which your employees and leaders boldly generate ideas, learn together through implementation, and build lasting networks. Your organization is now ready for the next phase of change.

8 Levers of Change ®
The 8 Levers of Change® are our proven guideline for designing successful change processes. They are based on the Learning Organization by Peter Senge developed at MIT.
